Establishing Your Amazon Presence: A Comprehensive Step-by-Step Process for Brands New to Amazon from Martin & Simpson – Amazon Consultancy.
1. Brand Discovery Consultation
To initiate your journey on Amazon, we will schedule a comprehensive Brand Discovery Consultation. During this session, we will explore your product’s current performance outside of Amazon and establish your desired goals on the platform. Our team will also conduct an in-depth competitor analysis to identify strategic market positioning opportunities for your brand within the Amazon ecosystem.
2. Account Creation and Brand Registry Assistance
Our experts will guide you through the process of setting up your Seller Central account and registering your brand on Amazon’s Brand Registry. To ensure seamless integration between these two essential components, we will link your accounts together. If your brand has a trademark (at least in the pre-publication stage), we can further enhance your presence by onboarding your brand through the Brand Registry.
3. Listing Design and Optimisation
With your accounts set up and your brand registered, our team will proceed to design, list, and optimize your product listings. We emphasize the importance of optimization prior to launching any advertising campaigns, as this ensures that your ads will run efficiently and effectively, maximising your return on investment.
4. Advertising Campaigns
Once your product listings are optimized, we will initiate targeted advertising campaigns tailored to your brand and products. By leveraging Amazon’s powerful advertising tools, we will strategically drive traffic to your listings, increasing visibility and boosting sales on the platform.
Our approach combines expertise and attention to detail, ensuring that your brand is well-represented and primed for success on Amazon. Together, we will navigate the complexities of the platform, delivering a comprehensive and customised solution for your e-commerce needs through our Amazon consultancy services.
What our clients say
“We started working with Leo and Luke after meeting them at an Amazon event. They've been the backbone to our Amazon business, helping us take care of day-to-day issues, strategy, and advertising. Unlike other agencies, you can sense they truly care for your business and its success which makes working with them an absolute pleasure.”
Shayan SharifiMySweetSmile
“Luke and Leo have been fully immersed in our business since day one. They quickly understood our brief and put the wheels in motion efficiently. They have successfully listed 6 of our healthcare products onto the UK Amazon platform and continue to manage and optimise them. They are full of enthusiasm and creative ideas to help grow sales and market share.”
Paul HawtinVenture Healthcare
What can we provide for your business?
Our expert team is prepared to help your brand thrive on Amazon and beyond, ensuring increased sales, engagement, and long-term success in the UK and other markets. Our comprehensive service offerings include:
PPC Campaign Management
Creating and managing Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, targeting the right audience and optimising bids and budgets.
A/B Testing
Continuously refining listings, advertisements, and content through data-driven experiments to increase click-through rates and conversions.
A+ Content Creation Services
Developing engaging, visually appealing, and informative content that showcases the unique selling points of your products, leading to improved conversion rates and enhanced brand image.
Brand Storefront Creation
Designing and building a customised, immersive storefront that tells your brand’s story and effectively presents your product range.
Brand Registry Setup & Support
Assisting with registering your brand on Amazon, unlocking advanced features, and making the most of the programme’s benefits to protect and promote your brand.
Listing Creation & Optimisation
Crafting high-converting product listings with thorough keyword research, optimisation, and compelling copy that resonates with your target audience.
Fulfilment Solutions
Providing support for third-party logistics or managing your fulfilment through Amazon’s services (FBA, FBM), ensuring efficient inventory management and timely order processing.
Product Compliance, Issue Support, and Account Health Management
Ensuring your products adhere to Amazon’s guidelines, promptly addressing account issues, maintaining a healthy seller performance, and staying up to date with marketplace policies.
User-Generated Content (UGC) Creation
Encouraging and curating authentic customer reviews, images, and videos to enhance social proof, trust, and credibility for your brand.