We have developed a great relationship with our US client and had great success with the Amazon ads, despite their products being in a very competitive category, mostly dominated by big brand names with millions to spend. Their products were on the rise when we started to work with this client, but by implementing our ad strategies we were able to add fuel and rocket up the sales.
For the first five months, we were able to consecutively beat each month in terms of ad sales and bring down the ACoS. Our success with this client was significant, taking them from $30,344 in ad sales (the month before management began) to $83,489 five months later.
It has now been 19 months since we began working with this client (as of July 2023). The beauty of working long term with our clients means we have past data to view which will help us continue to drive the account forward. We notice patterns and we are able to adapt and pivot if necessary.
Year-on-Year we continue to improve our clients account by increasing ad sales 15% and increasing market share, all whilst maintaining a profitable TACoS of 15%.
